Here are some hidden benefits of link building which you may or may not be aware of:
- Internal links in your own website have great value, however the value of these links are exclusive and may vary from link to link.
- Links in your web-copy have more value than navigational links.
- Google values links from Social Media Websites, which link to your main website – considering that they are not spammy or involve irrelevant content.
- A descriptive link with a good caption followed by an image is more likely to be clicked on than just a solitary link.
- Blogs of your competitors and allies can be used as a Social Media Platform to interact with the customers of your niche.