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6. What is your process for tracking measures and determining success metrics?
We determine success metrics for all our digital marketing programs by performing a COCA (cost of customer acquisition) analysis before any contracting. We consider metrics such as the LTR (lifetime revenue) of our clients, LTV (lifetime value), our client’s gross margin, and COCA percentage to determine a maximum COCA that ensures a digital marketing program with eventual ROI. Also, we track KPI’s through the OKR process.
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